Do I Really Need A Website?
Back to school season means that we can get our business back on track. If you’re like us you started the summer full of plans and ideas, only to wake up and realize you’ve spent more time playing YouTube support than working on your business.
Now that you’re getting back into business mode, first things first. How’s your website? Is it awesome and full of great content? Or is it in dire need of some TLC? If your website isn’t one of your biggest selling tools it could be time for an upgrade.
I know what you might be thinking. In the days of Instagram, Facebook and YouTube do you even still need a website?
The short answer is yes.
The long answer is yes because your website gives you 5 things that social media doesn’t:
1. Branding: Social media networks allow you to upload photographs and logos but the opportunity to infuse your own branding is very limited.
2. Ownership: On Facebook you don’t own your content. Tomorrow you could find your account shut down with very little recourse for regaining access because Facebook makes all the rules. If you’ve been building your community solely on Facebook you’ll have no means of connecting with your fans once you’ve lost your account.
3. Control over who sees your content: Most social media networks have algorithms that control your reach. You could post awesome stuff every day but it doesn’t mean that anyone will see it. There’s only so much you can do to guarantee that eyes will get on your stuff. On the other hand, if you write an epic blog post you can do various things like guest blogging or posting videos on YouTube to send people to your post.
4. Control over how you collect and use information: On your website you can collect information from your website visitors and use it how you want (within reason). For example you can collect e-mails and get permission to send out marketing e-mails. Or you can create a survey about an upcoming launch and use the feedback to make adjustments to your product. As long as you follow proper procedures for handling customer data it’s up to you how you collect and use it.
5. Support: I’ve had my website go down at 2 am, reached out to my hosting company and had it back up within a couple of hours. Facebook makes it almost impossible to get any type of support, even when it comes to something as simple as a name change. I had a client change her business name one word at a time because Facebook wouldn’t give her the option to make the change at once.
So that’s it, that’s why you still need a website. If you’re ready to upgrade yours, we’d love to schedule a fitting call with you, you can schedule yours here.