How To Plan Your Website Redesign in 8 Steps – Part 2
This post is a continuation of “How To Plan Your Website Redesign in 8 Steps.”
Step 5: Figure out which tools you can use to make your website happen.
One of our favorite parts of WordPress is the ability to use plugins to make your website do pretty much anything you want. We could create a whole blog post just talking about all the different tools you could use to build your website. Instead we’ll just highlight some of the ones we use most often on our client sites.
Elegant Themes – All of our websites are built using Divi (a WordPress theme) which is an Elegant Themes product.
Siteground – After trying many, many different hosting companies, Siteground is by far our favorite. Their customer service is just one of the things that sets them apart from their competition. We always use the example of the time they helped us to recover our website on Christmas day!
ManageWP – This plugin manages security, backup, uptime monitor and more.
Yoast SEO – Even if you’re not an SEO expert, this plugin helps you to implement basic SEO strategies on your website.
Acuity – Allow clients to schedule calls/appointments directly on your website by embedding your calendar widget.
Step 6: Take stock of your current content.
If you’re doing a complete overhaul, you may need to start from scratch. Or, you may be able to keep most of your content and instead make tweaks to fit your needs. In our case, most of our content still worked so we were able to work our design around what we already had.
Step 7: Decide what your website will look like.
Choose three websites and write down what you like and don’t like about them. When choosing websites you can take one of two approaches. You can look at your competitors websites or other companies that provide similar services. Or, you can do what we did when it was time to redesign our website.
We originally looked at other website designers but found that a lot of them had stuffy, corporate websites which were not at all what we wanted. Instead, we looked at websites for coaches & other service providers who work with a similar target market, established women entrepreneurs who are ready to take their business to the next level. That made it much easier for us to find websites that gave off a vibe similar to the one we wanted.
Step 8: The final step is to put it all together.
Create a brand board in Canva (you can buy brand board templates from Creative Market to make this part super easy). Put together a list of all the service providers & tools that you will be using during the process.
Now that you’ve finished planning, you can decide whether this project will be one that you can DIY or if you will need to hire it out. Even if you decide to hire it out, having made these decisions will make the whole process much easier.
And to help you plan your new website, we’ve created a resource to help you do just that, our brand new “Website Planning Process Trello Board.” The board covers the same stuff that we’ve covered in this post, so you can keep all the information in one convenient place as you work through your redesign.
I hope you enjoyed reading about rebranding your business, I’ll have some more tips and resources in future posts. See you soon!